Mapping our Customers

Databuzz might be based in Sydney, Australia but thanks to the wonder of the Internet we have customers all around the world. Managing a diverse customer base can be a challenge at times and we’ve become experts at time zone differences and knowing when is the best time to schedule a demo for customers in Europe or North America.

We love meeting up with our customers face-to-face at the FileMaker Developer Conference every year – it’s usually the only chance we get to meet our non Australian customers in person. Every 12 months or so I like to generate a simple Google Map showing where our customers are located for our various products – it’s quite pleasing to see the pins grow every year and new locations added to the map.

Our FileMaker Xero integration solution fmAccounting Link (Xero Edition) is now into it’s fourth year of development and in that time the number of Xero subscribers has grown exponentially. Xero is now reporting a total customer base of over 862,000 subscribers (up from 284,000 in 2014) and is on track to hit the magic million mark some time in 2017. It’s four main markets remain the same:

• Australia
• New Zealand
• UK
• North America

but it is now seeing growth in new markets such as South Africa, Hong Kong and Singapore. Australia remains the largest Xero market for now, but we can expect to see North America become the largest market over time. Here’s a map showing where fmAccounting Link (Xero Edition) customers are located:

As you can see it also reflects the main Xero markets – we’re starting to see more enquiries from Canada, Asia as well as Africa, so hopefully next time we generate this map there will be some red pins in some new countries as Xero grows in other parts of the world.

fmSMS, our oldest product is a truly international product and was designed from day one to work in as many countries around the world as possible – using fmSMS you can send and receive SMS messages via one of over 75 supported SMS Gateways reaching over 860 mobile networks in more than 220 countries. We continue to add additional SMS Gateways each year and now have customers spread out all over the world – here’s a map showing their locations:

We often speak to FileMaker customers who are considering purchasing one of our products from outside of Australia and are slightly concerned that they will be the only customer from their country and will have trouble getting support. We pride ourselves and providing the same great customer service to all our customers regardless of where they are located – and as these maps demonstrate there’s a good chance you’re not our first customer from your part of the world.