Why SMS Marketing is Powerful

We came across an interesting article this week on the Flying Solo website listing 4 reasons why SMS marketing is powerful. The article is aimed at an Australian audience but the principles apply all around the world. Here are their 4 reasons why SMS marketing is so powerful:

1. You have permission (an there’s no junk/spam folder on mobile phones for messages to get lost in)
2. SMS has extremely high open rates (98% of text messages are read by recipients and 90% within 3 minutes of delivery)
3. SMS gets to the point
4. Conversion is incredibly high

You can read the full article here. You can get more information about our FileMaker 2 way SMS solution fmSMS on the dedicated fmSMS website.