The Benefits of eCommerce Integration with your FileMaker CRM

In Australia and other parts of the world this week marks the start of a new financial year, which is a great time to review your business processes and eliminate any inefficiencies that is costing your business time and money.

One of the most common businesses processes we see in many small- medium sized businesses is the double data entry of orders from online eCommerce systems into the FileMaker custom business application (and sometimes once more into the Accounting software). We work with many small businesses that have an online presence, selling products and services using online platforms such as WooCommerce and Shopify. Many of them are unaware they it is possible to automate the exchange of data between eCommerce systems and FileMaker using APIs (an API is an Application Programming Interface that a company makes available to other software developers to allow you to get your software – FileMaker in this case – talking to their software).

If you’re using FileMaker as your CRM (Customer relationship management) application to track your customers, sales, invoices and payments there are a number of advantages of integrating it with your eCommerce software, including:

• no more double data entry in FileMaker. The order and customer details have already been entered by the customer in the eCommerce system – with the click of a button the order details can be downloaded to your FileMaker custom application in a few seconds
• no more double data entry of Product details in your eCommerce system. If you’re using your FileMaker application as the central repository of product data you can push/upload data from FileMaker to your eCommerce system (including images) at the click of a button
• less errors between your eCommerce system and your FileMaker custom application. Being able to download and upload data between your eCommerce system and your FileMaker application means there is less likelihood of data entry errors between the 2 systems
• free up staff time for more productive work. Rather than having staff spend countless hours each week doing double data entry they can be freed up for more productive (and enjoyable) work, such as following up on sales leads, customer service, marketing etc.
• it also allows staff to upload and download data to the eCommerce software without giving them direct access to the eCommerce software

We’ve helped customers save between 1-2 hours of time each day for staff that were previously manually entering online orders into their FileMaker application. Now they download all the orders in the morning for the previous day and the whole process takes under a minute. We’ve even helped some customers use the power of Webhooks to have new orders pushed directly to their FileMaker Server so they don’t have to download any new orders – they instantly appear seconds after being placed online.

If you would like to discuss integrating your FileMaker solution with your eCommerce system please contact us for a free initial consultation to discuss your requirements. We also have a number of products which allow you or your in-house/external FileMaker developer to do the integration yourself with the WooCommerce and Shopify eCommerce platforms:

• fmEcommerce Link (Shopify Edition)
• fmEcommerce Link (WooCommerce Edition)