The announcement this week by Xero, the global small business platform (it no longer positions itself as just an accounting platform) that it had surpassed one million subscribers across Australia and New Zealand made me check where our fmAccounting Link (Xero Edition) customers are located.
We now have hundreds of customers around the world using our fmAccounting Link (Xero Edition) solution every day to automate the exchange of data between Xero and the FileMaker platform. Typical integrations involve automating the uploading of Contacts, Invoices, Bills, and Purchase Orders and the downloading of Payments, all at the click of a button or automated via FileMaker Server schedules.
Last time we mapped our fmAccounting Link (Xero Edition) customers in February 2017 Xero had a total of 862,000 subscribers spread across their four main market regions of:
- New Zealand
- North America
with Australian and New Zealand being the two largest markets and our customer map reflected this spread.
Xero now has 1.6 million subscribers in over 180 countries, including 355,000 in the UK. We’ve just updated our map again:
and we now have many more pins in the same four markets, with a few in South Asia as well as South Africa. We’re noticing an increase in interest from Canada, the United States and South Asia where Xero is just getting started in the market. According to Xero the penetration of cloud accounting sits at around 40 percent in Australia and New Zealand, more than double what it is worldwide.
We expect as other regions adopt cloud accounting at the rate we have here in Australia and New Zealand that Xero will continue to grow it’s subscriber base worldwide. We look forward to revisiting the Xero subscriber numbers in 12 months time and updating our customer map again.