Databuzz Turns 10 🎂

January 2018 marks the 10 year anniversary for Databuzz – we first opened our doors for business back in January, 2008. As it turned out 2008 wasn’t a particularly great year to start a new business. According to the Australian Bureau of Statistics, more than 60 percent of small businesses cease operating within the first three years of starting, and with a global financial crisis that same year I probably couldn’t have picked a worse time to start a new business.

Here I am 10 years later and happy to have come out the other side of the GFC, with many customers from our first year still with us today (and some still with us after 20 years).

When I started planning to return to the world of FileMaker Consulting as an independent developer after spending many happy years with Complete Data (which is still going strong today) I knew that I wanted to have a different name to my previous company name – Splash IT Consulting Pty Ltd – as that was no longer an accurate reflection of the business and work that we would perform.

I had first registered the name Splash IT Consulting back on January 5, 1999 when I first went solo and needed a business name to operate under as a sole trader. Having worked at Apple for many years, both in Australia and the UK, I was more of a generalist back then and offered a number of IT services, including:

• FileMaker Pro development (I had just joined the FileMaker Solutions Alliance as it was known back then)
• Mac OS X Server installation/configuation (sadly Apple has just announced that it has deprecated most of the macOS Server services)
• Sherlock Plugins for Mac OS 8.5 – who remembers those!
• Palm Pilot solutions
• CD Burning

Here I am almost 20 years later and FileMaker Pro development is now the only service Databuzz offers and most of the other services no longer exist. Back then FileMaker Pro v5 was the latest version – FileMaker, Inc. had only recently come into existence to replace Claris Corporation. I no longer have any of the original website files for Splash IT Consulting but thanks to the magic of the Internet Archive Wayback Machine I managed to find an archive from September, 2000 (missing the main graphic):

Back in 1999 the options for searching for business names and registering them online were very limited and you had to complete the registration in person at the local Consumer Affairs registry office. I wanted to have the word ‘data’ in my name somewhere and had compiled a list of my top 3 names which I believed were available and most importantly also had the matching domain name available. I had also learnt the lesson of never having a hyphen in a domain name if you can avoid it (too many typos from customers when reading your your email address on the phone etc), as well as unfortunate emphasis some customers placed on the “sh-it” part of the name when pronouncing it.

I headed off to the local registry off knowing that if my first option was rejected then I at least had 2 other names to fall back on that I was happy with. For reasons that I can no longer recall all my names were rejected and I was left standing at the counter with a big queue of customers behind me frantically trying other names – and that’s how Databuzz was born. It was the first name I could come up with on the spot that didn’t get rejected!

I decided to keep things simple and use Databuzz as a trading name and keep Splash IT Consulting Pty Ltd as the official company name. The first Databuzz website was also a very simple 5 page static site:

which had an associated blog that ran on a platform called WordPress, which itself was only a few years old at the time. I’ve since replaced the static website with WordPress which now runs the website, blog and online shops for the Databuzz and fmSMS shops. Back in 2008 FileMaker Pro v9 was the current shipping version and FileMaker Go was still three years away from being released – FileMaker Mobile, the previous FileMaker mobile solution for the Palm OS and Pocket PC, had recently been discontinued. The original iPhone had been released in June, 2007 but was not available in Australia – it wasn’t until the iPhone 3G was released in July, 2008 that you could buy an iPhone in Australia.

It’s amazing how much change there has been in the IT industry in the past 10 years, and no doubt there will be even more change in the next 10 years as the pace of change only gets faster. Looking back there have been a number of highlights and milestones that stand out, including:

• being accepted to speak at the FileMaker Developer Conference in 2010 for the first time (this had been a goal when I started Databuzz so it was very personally satisfying to get accepted)
• exhibiting at our first FileMaker Developer Conference back in 2013 in San Diego (we’ve only missed once since)
• releasing a number of award winning FileMaker integration solutions over the past 10 years (fmSMS, fmAccounting Link (Xero Edition), fmAccounting Link (MYOB AccountRight Edition), fmEcommerce Link (WooCommerce Edition) and fmEcommerce Link (Shopify Edition)
• working with a group of amazing customers located all around the world

We’re continuing to update these solutions with new features based on suggestions from our customers and our own product roadmap, as well as work on some exciting new products that we hope to release some time later in 2018. I’d like to thank our customers for their support over the past 10 years (and a special mention to PEDro who we have worked with since 1999) and I look forward to working with you all again in the future and cannot wait to see what the next 10 years brings.